Bobo Claypot Porridge. (2015)
Mentor: Patrick Gan. Designer: Shannon Teoh
Food & Beverages / Commercial / Brand Identity
Typography, Graphics, Packaging, Namecard, Stationery, Naming
Synopsis / Introduction
“泊（bo)” is a character meaning ‘float’ made of “氵(water)” and “白(white)”, it is a suitable for our brand since porridge is essentially white rice floating on water. Targeted at South-east Asia, it needs to both retain the oriental soul and be catchy to malay-speakers. “Burbur” means porridge in malay and it led to the similar-sounding “Bobo Claypot Porridge” that is suitable for both cultures. Dynamic arrangements of calligraphic, watery typography in the rice white logo floats on the contrasting dark blue. Rice grain motifs and claypot textures accentuates the new traditional style of the brand.
rice grains pattern, stripes, dots & claypot textures.