EPA Jewel (2015)
Mentor: Patrick Gan. Designer: Shannon Teoh 

Diamond & Jewelry / Commercial / Brand Identity & Advertising

Typography, Graphics, Photography, Videography, Motion Graphics, Namecard, Stationery

EPA ジュエリー
指導者 パトリック・ガンデザイナー シャノン・テオ 

ジュエリー産業 / 商業プロジェクト / ブランデザインと広告


Synopsis / Introduction
The 20th Century Art Deco movement in New York was the main inspiration in the designing of a young jewelry brand with a historical vibe. Founded by designer Eliana Putri Antonio, EPA Jewel is a brand inspired by the decadence of old “Hollywood glamour” and is known for its signature “Wings” motif often used in its jewelry. Acronyms lack elegance and the first rebranding move was the expand the “EPA” to the full name.  Art Deco elements like the overlapping bars carry the essences of “old Hollywood glamour”. Encompassing both the signature “wings” motif and the silhouette of a necklace, a dazzling yet simple logo is crafted.


A Kaleidoscope look into Jewelry
This is a brand film made with only low-res images obtained from their website. The concept is kaleidoscope and the music chosen is a modern interpretation of 1920s swings music, much like EPA’s modern interpretation of 1920s Art Deco.

DISCLAIMERThis project is partially commercial work done long ago & partially self-initated work combined into a set. Hence the work here does not reflect that of the actual company.